Fashion is one of the largest and most polluting industries in the world.

Fast fashion is a dirty industry run by huge corporations that mass-produce cheap, disposable clothing, made indiscriminately, imprudently without consideration for environmental and labor conditions.

You think you’re saving money by buying cheap clothing, but the environmental impact of making and throwing away all that stuff is catastrophic.

Over 100 billion products are produced every year and over 60% are made from synthetic materials containing plastics that take hundreds of years to decompose and will end up in landfills and the oceans. More than 35% of microplastics found in the ocean come from synthetic clothing.

Fast fashion is a phenomenon that has only existed for about 20 years, but the rise of social media, online shopping and influencer advertising (which encourages to buy, wear it once, post it on Instagram and get rid of it), has created the throwaway culture that we live in today. We buy five times more clothing now than we did in the 80s. 

This means that most of the roughly 840 million garments that Zara makes every year quickly will end up in the ocean and in landfills, and consumers are left to buy new ones, contributing to the production cycle and the continuous destruction of the environment.

You love this planet and want to maintain it as good as you can and you love fashion?

 What you can do?

 Conscious Shopping: BUY LESS – CHOOSE BETTER

Shop with a purpose and wear your values. Find meaning in what you wear. AVOID FAST FASHION. Learn more about who made your clothes, how and where they were produced.

Support sustainable SLOW fashion brands who put ethics and transparency at their business core. If you support smaller, local brands, you minimize your carbon footprint. Many concious brands in the industry, big or small, are now striving to be as sustainable as they can to fight the environmental crisis.

 Use your common sense, quality products are usually expensive to produce. Don’t believe everything you hear because there are big companies out there trying to hop on the sustainability trend only to increase sales and profit without really caring about the planet or the people. To them, sustainability is marketing and nothing more.